Brand Development
In today’s competitive business environment, your organization’s brand must immediately convey a strong message. Bluerae works with you to fine tune and translate this message into a visual language, creating logo and identity systems that reflect your company’s character, culture, and focus. Starting new or reinventing the company? We can help with naming and taglines too.
Services Offered:
- key messaging and taglines
- company/product naming
- logo and corporate identity development
- identity standards and usage
Corporate Communications
We believe that every component of your communications program must be part of a well thought out strategic plan that builds on your brand identity. Consistent visual and verbal messaging are the most critical parts of the design approach and creative copywriting. To achieve this, we strive to fully understand your business, internal and external challenges, goals and objectives and the best means to reach your target audience. The final, results-driven solutions stress consistency across any mix of media, including marketing literature, websites, investor relations information, tradeshow graphics, customer retention materials, or sustainability reports.
Services Offered:
- key messaging and creative copywriting
- corporate collateral systems
- marketing communications systems
- tradeshow graphics and collateral
- sustainability reports
- photography/imagery creation or management
Interactive Communications
With the continued advancements in interactive media and their widely adopted uses, you have many exciting opportunities to broaden your dialog with customers, investors, employees, and the press. Bluerae offers over ten years experience creating for interactive communications challenges, understanding what works – and most importantly, knowing how to make it work. We can help you harness the potential of the Web, CDs and eMarketing to enhance your brand and the bottom line.
Services Offered:
- information architecture and navigation
- content development
- interactive design for websites and CDs
- eMarketing (Web banners, eNewsletters, HTML email, etc.)
Investor Communications
Whether you’re taking your company public or already are a traded company, Bluerae works as an extension of your team, bringing a depth of understanding and clarity to your investor communications needs. Through collaborating with you and your key contributors, we will hone main messages to create compelling design and copywriting that gives investors concise views of the company, its goals, its products, and its financials.
Services Offered:
- annual reports
- investor kits
- fact sheets
- presentation materials
- interactive versions for websites or CDs
